WhatsApp Business API cost calculator
Estimate what Meta will charge for your WhatsApp messages each month, with the official per-message rates for your market, the 1,000 free service messages and free entry point windows built in.
Your monthly messages
Estimated Meta fees per month
US$22.70/month
| Messages | Free | Rate | Cost | |
|---|---|---|---|---|
| Marketing | 500 | 0 | $0.025 | $12.50 |
| Utility | 1,000 | 0 | $0.0034 | $3.40 |
| Authentication | 0 | 0 | $0.0034 | $0.00 |
| Service | 3,000 | 1,000 | $0.0034 | $6.80 |
| Total | $22.70 | |||
Meta list rates in USD, effective 2026-10-01, before utility and authentication volume discounts. Excludes Meta Business Agent messages and any platform fee.
How the estimate works
- Meta bills every message your business delivers, priced by category and by the recipient's country code.
- From 1 October 2026, the first 1,000 service messages per business phone number each month are free; after that each reply is billed at the service rate.
- Messages sent inside a free entry point window are free in every category. The window opens when a customer messages you from a click-to-WhatsApp ad or a Facebook Page button on a phone and you reply within 24 hours; Meta's docs say it can stay open for up to 7 days.
- The calculator assumes messages inside free entry point windows don't use up the 1,000 free service messages.
WhatsApp rates by market
Meta's official USD rates per message, effective 2026-10-01.
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Hong Kong | $0.0732 | $0.026 | $0.026 | $0.026 |
| Singapore | $0.0732 | $0.016 | $0.016 | $0.016 |
| Taiwan(Rest of Asia Pacific) | $0.0842 | $0.0113 | $0.0113 | $0.0113 |
| Japan(Rest of Asia Pacific) | $0.0842 | $0.0113 | $0.0113 | $0.0113 |
| South Korea(Other) | $0.0604 | $0.0077 | $0.0077 | $0.0077 |
| United States(North America) | $0.025 | $0.0034 | $0.0034 | $0.0034 |
| Canada(North America) | $0.025 | $0.0034 | $0.0034 | $0.0034 |
| United Kingdom | $0.0635 | $0.022 | $0.022 | $0.022 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.0157 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 | $0.0107 |
| Malaysia | $0.086 | $0.014 | $0.014 | $0.014 |
| India | $0.0118 | $0.0014 | $0.0014 | $0.0014 |
Meta list rates in USD, effective 2026-10-01, before utility and authentication volume discounts. Excludes Meta Business Agent messages and any platform fee. Meta
WhatsApp API cost questions
WhatsApp pricing guides
- WhatsApp Business API Pricing 2026 by Country
- Best WhatsApp AI Chatbots for Small Business in 2026
- WhatsApp AI chatbot for small businesses
Sources: Meta developer docs, Pricing on the WhatsApp Business Platform; Meta USD rate card. Checked 2026-10-05. Estimates only — your invoice from Meta or your provider is authoritative.
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